Which GoHighLevel plan do I need?
Seven questions about your clients, white label, rebilling, API and AI use. The quiz picks the cheapest plan that covers what you said and tells you why, with the Help Center article behind each reason.
Prices checked on October 30, 2026 against the HighLevel Help Center. Results are estimates, not guarantees.
Answer all 7 questions to see the plan that fits.
The three plans at a glance
Starter
$97/month or $970/year
3 sub-accounts with unlimited contacts and users, plus website building, online booking and social posting. Source
Unlimited
$297/month or $2,970/year
Unlimited sub-accounts, API access, a branded desktop app, and phone and email rebilling at cost. Source
Founder
$497/month or $4,970/year
Everything in Unlimited plus SaaS mode and the SaaS configurator, advanced API access, rebilling with markup, and AI Employee rebilling. Formerly called Agency Pro. Source
AI Employee add-ons
Your agency team gets Ask AI and AI Studio free, subject to fair use. Sub-accounts use AI on pay-per-use or one of these plans, billed per sub-account each month (AI Product Pricing, retirement of the $20 AI Assistant plan):
- AI Employee Starter, $20: Ask AI and AI Studio for sub-account users. Founder agencies only. No chat or voice agent allowances.
- AI Employee Growth, $50: 1,000 Conversation AI responses, 100 Voice AI minutes, 100 Managed Agent runs and unlimited Reviews AI a month.
- AI Employee Unlimited, $97: unlimited Conversation AI, Voice AI and Reviews AI, plus 1,000 Managed Agent runs, subject to fair use.
Rebilling AI Employee plans to clients needs the $497 Founder plan. Phone system charges for texts and calls still apply on every plan.
Work out the numbers
The quiz picks a plan. These two free calculators on GHL Weekly, my HighLevel news site, put numbers on it:
- HighLevel AI plan calculator: pay-per-use or an AI Employee plan for your expected volume.
- GoHighLevel profit calculator: what you keep each month after the plan, add-ons and fees.
Where the sources disagree
I use the HighLevel Help Center first. On October 30, 2026 the pricing page still called the $497 plan Agency Pro, while the Help Center calls it Founder. The pricing page also did not list the $20 AI Employee Starter plan. Yearly prices come from the pricing page, because the Help Center pricing guide lists monthly prices only.
Questions
01Which GoHighLevel plan do I need for one business?
Usually Starter at $97 a month. It includes 3 sub-accounts with unlimited contacts and users. Move up only if you need API access, rebilling or more than 3 sub-accounts.
02When is Unlimited worth $297 a month?
When you need a fourth sub-account, API access, a branded desktop app or rebilling of phone and email usage at cost. For most service agencies with a growing client list, that point comes quickly.
03What does the $497 Founder plan add?
SaaS mode and the SaaS configurator, so clients can pay you for software under your brand, plus advanced API access, rebilling with a markup and AI Employee rebilling. HighLevel's pricing page still calls this plan Agency Pro.
04Do I need to buy an AI plan?
Not for yourself. Agency admins and users get Ask AI and AI Studio free, subject to fair use. Sub-accounts pay for AI through pay-per-use or an AI Employee plan: Starter $20 (Founder agencies only), Growth $50 or Unlimited $97 per sub-account a month.
05Is the quiz result a guarantee of what I will pay?
No. It is an estimate from published prices on the day shown. Phone, email and AI usage is billed on top, and HighLevel can change prices. Check the linked Help Center articles before you decide.
I'm an independent affiliate. This site isn't run or endorsed by HighLevel. Plan features and prices belong to HighLevel and can change. Recheck the linked articles before you buy.